Marketing des destinations : 21 outils pour attirer des touristes
Article first published in 2015. Several times updated. Last update: June 2019. To attract tourists to a country, region or city, there are several strategies, channels and tools of what is called destination marketing . A quick approach allows them to be categorized into: B2B, B2C and B2B2C ATL ( above the line ) and… Read more »
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